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40% of digital transformation involves artificial intelligence. One area that is receiving the most attention is cybersecurity. While most people think of AI in terms of automating marketing and analytics, it’s also being used to tighten security and prevent breaches.
Despite its growing rapidly, many companies are still unaware of how amazing AI is when paired with cybersecurity. As a matter of fact, here are the three ways it’s changing it forever.
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Cybersecurity is becoming hands-off with AI
Monitoring tools. Checking emails. Fixing bugs. These are some of the daily woes of a cybersecurity specialist. It’s a lot of nitty-gritty type work that does its job. But, it could be done better.
The beauty of AI is that it runs in the background while business operates to find issues and anomalies. This means that a team can focus on their strong points and high ROI activities versus constantly managing security tools and waiting for problems to arise.
Instead, businesses operate as usual and fix problems when AI solutions bring them to their attention.
AI helps security smarten over time
An important branch of AI is machine learning. This is what most people think of when they hear “artificial intelligence.” These are algorithms that get smarter over time. And, no, they aren’t going to take over the world. But they should take over your security.
These algorithms take previous and current data to create models that decide their decisions. Machine learning models then suggest improvements based on these pieces of data. That means AI security software becomes more effective the longer you use it.
Improved results with less effort. Who doesn’t want that?
This is the opposite of standard cybersecurity practices in which procedures and rules remain unchanged, leaving them in the stone-age as technology develops.
It prevents problems before they happen
Most security problems are dealt with after they occur. Teams scramble, the damage is already done, and precious time is wasted on issues that could have been prevented. That’s where AI comes in like a knight in shining armor.
95% of cybersecurity are caused by humans. Think about sharing passwords, leaving devices logged in, and other honest mistakes. Things happen, right?.
Nonetheless, artificial intelligence trains models that alert your team of potential threats, whether they are internal or external before they are able to reach critical mass. Being able to tackle security breaches early can save a company time, energy, and money.
Wrapping up
We all know cybersecurity is important. But, some marketers take an out of mind, out of sight approach. They deploy basic cybersecurity practices and hope all goes well. Why not achieve peace of mind and let AI handle security for you?
It’s revolutionizing the cybersecurity industry by creating a hands-off solution that improves security over time and allows companies to fix issues early.
Learn more about AI’s role in marketing security on our blog at Morphio or try Morphio today for free!
