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Every day you have two focuses: major tasks and minor tasks.
Major tasks include implementing that new marketing strategy you’ve planned, A/B split testing, or meeting with investors. Minor tasks are things like optimizing boards, scheduling phone calls, and organizing spreadsheets.
What’s more important?
Clearly the major tasks, right? Despite that, we still find ourselves pouring hours of effort into smaller tasks. Marketing security software is the vitamin your company has been looking for to solve this.
Let’s talk more about how this new technology can improve engagement within the workplace and make everyone’s lives easier.
1. It frees time to focus on what matters
You hear it about all the time: AI us going to replace jobs and leave nothing for people. While that’d make an excellent Stephen King film, it’s a far cry from reality—which is artificial intelligence replaces tasks, not roles.
Your team could be freed up from the daily grind of endless to-do lists that seem to get in the way of what’s important with AI-driven marketing security solutions. The software will take care of tedious optimizing, forecasting, and monitoring.
Meanwhile, roll up your sleeves get back to that big project that’s on your mind. Employees using their greatest strengths and skills are six times more likely to be engaged and 8% more productive.
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2. Real-time data means faster collaboration
Your company is made up of a team. And teams work together. However, if the tools that the team uses have delays, projects and workflow become interrupted.
That’s what traditional analytics tends to do; it batches data into reports, often taking hours or more to update and complete. That’s not to mention someone has to analyze and organize the findings, too
On the flip-side, marketing security handles this for companies in real-time. Live Data is presented to organizations so they can take action sooner, not later. That also means departments can discuss ideas and work together faster. This is why 92% of employees agree that technology has a direct impact on their efficiency and satisfaction.
3. It indirectly makes us happier
Humans love working. Staying “busy” is almost like a badge of honor we wear. Sure, we may want robots and technology to do everything for us like the Jetsons, but I don’t think it’s what we need.
Instead, we still need to work, but smarter and more efficient. This is the greatest indirect benefit of AI and marketing security applications: happier, fulfilling, and more satisfying work because we can focus on creative tasks and where we excel.
Conclusion
An engaged workplace is a more productive workplace. It’s a happier one, too. The fastest way to get there is by trimming the fat: mundane tasks, fixing bugs, addressing errors, etc.
Marketing security can free these things from your mind and schedule. Want to experience it yourself? Try Morphio for free.
