Audience Anomalies

Know what customer segments to target using AI.

Morphio’s AI-powered audience segmentation discovers the highest converting customer profiles, so you don’t have to manually.

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Audience anomaly graph

How does Morphio identify my audiences?

Morphio predicts how likely a user profile (e.g. gender: male, age: 34-45, city: New York, interested in Marketing) will generate a conversion. Morphio leverages Google Analytics data to identify and create groups of users into goal-driven segments automatically.

Audience anomalies dashboard screenshot
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