AI-Powered Audience Segments

Identify High and Low Converting Customers

Automate target audience analysis so you can focus on strategy and creative. Morphio segments your customers based on conversions and provides actionable user journey, attribution and keyword data.

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Audience anomaly graph

How does Morphio segment target audiences?

Morphio creates high and low performing audience segments by analyzing a year of conversion data alongside Google Analytics Category data (Geography, Age, Gender, Device), popular user journeys plus Channels, Pages and Keywords with the most sessions.

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Satisfied Customers

Morphio Customer Testimonials

Sinan M, Founder & Marketing Director, profile Sinan M Founder & Marketing Director

"Saves time and money. Shows data quickly. Super easy to navigate."

Finally, it's WAY quicker and easier to understand than Google Analytics.
Jake M, Consultant, profile Jake M Consultant

"Focused Metrics, Automated Insights and Effective Reporting Dashboards"

Morphio is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts.
Analyn B, Web Director, profile Analyn B Web Director

"Great for Building Growth Strategies!!!"

Morphio removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.
Sarah H, Marketing and Advertising, profile Sarah H Marketing and Advertising

"Responsive team - quick innovators"

The team at Mophio is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes.
Jordan S, Director of Marketing, profile Jordon S Director of Marketing

"Fast access to insights"

The Morphio platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed.

Half Star
Jean L, Spécialiste SEM / CRO, profile Jean L Spécialiste SEM / CRO

"Great analytics tool to centralize your data point and discover insights"

In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals).

Half Star
Satish S, Founder, profile Satish S Founder

"Great for performance focused agencies"

I loved the concept of automatic segmentation of whole data set & sorting them by some key performance metrics.

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