AI-Powered Audience Segments

Identify High and Low Converting Customers

Automate target audience analysis so you can focus on strategy and creative. Morphio segments your customers based on conversions and provides actionable user journey, attribution and keyword data.

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Audience anomaly graph

How does Morphio segment target audiences?

Morphio creates high and low performing audience segments by analyzing a year of conversion data alongside Google Analytics Category data (Geography, Age, Gender, Device), popular user journeys plus Channels, Pages and Keywords with the most sessions.

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