AI-Powered Budget Monitoring

Get alerts to safeguard your digital media spend

Morphio monitors the pace of your digital advertising spend and alerts you to avoid overspending or underspending your ad dollars.

Morphio's AI helps your team control your digital media spend on Google Ads, Facebook Ads, LinkedIn Ads and Microsoft Advertising.

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Financial anomaly dashboard components

Morphio reduces manual work and replaces expensive human monitoring

Morphio pulls the daily spend from your connected ad platforms such as Google Ads and Facebook Ads and compares the actual spend against your target budget.

Monitor monitors the pacing of your digital advertising spend on a monthly basis, within custom date ranges or against a lifetime spend.

Enhanced budget monitoring keeps track of a group of campaigns from one ad platform (such as all of your generic paid search campaigns) or a group of campaigns from multiple ad platforms (such as your retargeting campaigns on Facebook and LinkedIn).

Enhanced Budgets screenshot

Enhanced Budget Monitoring Features

  1. Single Ad Platform
  2. Multiple Ad Platforms
  3. Pacing Alerts

Single Ad Platform

Monitor a group of campaigns from one ad platform

Multiple Ad Platforms

Monitor a group of campaigns from multiple ad platforms

Pacing Alerts

Get pacing alerts for spend to date vs expected spend

Satisfied Customers

Morphio Customer Testimonials

Sinan M, Founder & Marketing Director, profile Sinan M Founder & Marketing Director

"Saves time and money. Shows data quickly. Super easy to navigate."

Finally, it's WAY quicker and easier to understand than Google Analytics.
Jake M, Consultant, profile Jake M Consultant

"Focused Metrics, Automated Insights and Effective Reporting Dashboards"

Morphio is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts.
Analyn B, Web Director, profile Analyn B Web Director

"Great for Building Growth Strategies!!!"

Morphio removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.
Sarah H, Marketing and Advertising, profile Sarah H Marketing and Advertising

"Responsive team - quick innovators"

The team at Mophio is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes.
Jordan S, Director of Marketing, profile Jordon S Director of Marketing

"Fast access to insights"

The Morphio platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed.

Half Star
Jean L, Spécialiste SEM / CRO, profile Jean L Spécialiste SEM / CRO

"Great analytics tool to centralize your data point and discover insights"

In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals).

Half Star
Satish S, Founder, profile Satish S Founder

"Great for performance focused agencies"

I loved the concept of automatic segmentation of whole data set & sorting them by some key performance metrics.

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