Financial Anomalies

Better ROI with AI budget protection.

Morphio monitors media budgets with AI to remove any chance of under or overspending errors.

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Financial anomaly dashboard components

Forecasting a better ROI by the tactic

Outside of detecting variances in your marketing budgets, Morphio includes historical parameters of the average spending for each campaign in the past seven days. Morphio then uses campaign data for the forecasting model to help optimize spend and achieve a maximized return (e.g. more sessions, more conversions or even less CPL).

Financial anomalies dashboard screenshot
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