AI-Powered Anomaly Detection

Stop Making Decisions With Old Data

Morphio's Anomaly Detection alerts you to failures, mistakes, opportunities and trends - faster than humanly possible.

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Marketing anomaly dashboard components

What is Anomaly Detection?

After you connect your analytics and advertising platforms, Morphio learns how your business performs and predicts expected future behaviour. When a significant difference from the expected behaviour is detected – Morphio alerts you.

 

Morphio predicts future weekly, daily and hourly behaviour.

 

For example, a Daily Anomaly calculation includes an analysis of performance data (the last 3 days, the same day last month and the same day last year) in addition to seasonality data (the day of the week, day of the month and month of the year).

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Marketing anomaly card diagram with legend

Overview

Faster

Morphio’s algorithm detects marketing and analytics anomalies faster and deeper than humanly possible.

Alerts

Our risk-detection will alert you via Slack, email or in-platform, saving your team time and money.

Severity

Select your desired anomaly level(s) and show or track across slight to extreme changes.

Marketing Anomaly Cards

What You Will See

  1. Anomaly Metrics Detected
  2. Channel (Paid Social, Organic)
  3. Anomaly Levels
  4. Actual Values
  5. The expected range of the values
  6. Related Goals
  7. Severity – Colours

Chat

In-Platform, @mention to get someone‚Äôs attention — Write a comment & start a chat with team members to create a dialog on a specific Anomaly.

What's Tracked

The below shows the metrics, dimensions, and channels that Morphio tracks for anomalies:

  • Multichannel anomalies
  • Device/Country anomalies
  • Spend anomalies
  • Campaign anomalies
  • Search keywords
  • Search ad anomalies

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