Use AI-powered anomalies to optimize efficiently

Shortcut to the campaigns and metrics that need your attention

Back when Morphio was first starting, we looked at how we could make digital marketers more efficient and discovered there’s one task that takes more time than any other: investigation. Trawling through platforms and campaigns looking for anomalous data.

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What is Anomaly Detection?

Morphio’s anomalies feature is designed to cut out that investigation time by point digital marketers straight to where KPIs are exhibiting negative trends.

After you connect your analytics and advertising platforms, Morphio learns how your business performs and predicts expected future behaviour. When a significant difference from the expected behaviour is detected – Morphio alerts you.

Morphio predicts future weekly, daily and hourly behaviour.

For example, a Daily Anomaly calculation includes an analysis of performance data (the last 3 days, the same day last month and the same day last year) in addition to seasonality data (the day of the week, day of the month and month of the year).

Marketing anomaly card diagram with legend

Overview

Faster

Morphio’s algorithm detects marketing and analytics anomalies faster and deeper than humanly possible.

Alerts

Our risk-detection will alert you via Slack, email or in-platform, saving your team time and money.

Severity

Select your desired anomaly level(s) and show or track across slight to extreme changes.

Marketing Anomaly Cards

What You Will See

Anomaly Metrics Detected
Channel (Paid Social, Organic)
Anomaly Levels
Actual Values
The expected range of the values
Related Goals
Severity – Colours

Chat

In-Platform, @mention to get someone’s attention — Write a comment & start a chat with team members to create a dialog on a specific Anomaly.

What's Tracked

The below shows the metrics, dimensions, and channels that Morphio tracks for anomalies:

Multichannel anomalies
Device/Country anomalies
Spend anomalies
Campaign anomalies
Search keywords
Search ad anomalies

Join 2,400+ other marketers scaling their agencies with Morphio

"Saves time and money. Shows data quickly. Super easy to navigate."

Finally, it's WAY quicker and easier to understand than Google Analytics.

Sinan M Founder & Marketing Director

"Focused Metrics, Automated Insights and Effective Reporting Dashboards"

Morphio is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts.

Jake M Consultant

"Great for Building Growth Strategies!!!"

Morphio removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.

Analyn B Web Director

"Responsive team - quick innovators"

The team at Mophio is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes.

Sarah H Marketing and Advertising

"Fast access to insights"

The Morphio platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed.

Jordon S Director of Marketing

"Great analytics tool to centralize your data point and discover insights"

In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals).

Jean L Spécialiste SEM / CRO

"Great for performance focused agencies"

I loved the concept of automatic segmentation of whole data set & sorting them by some key performance metrics.

Satish S Founder