AI-Powered Anomaly Detection

Stop Making Decisions With Old Data

Morphio's Anomaly Detection alerts you to failures, mistakes, opportunities and trends - faster than humanly possible.

Email Address is required
Marketing anomaly dashboard components

What is Anomaly Detection?

After you connect your analytics and advertising platforms, Morphio learns how your business performs and predicts expected future behaviour. When a significant difference from the expected behaviour is detected – Morphio alerts you.


Morphio predicts future weekly, daily and hourly behaviour.


For example, a Daily Anomaly calculation includes an analysis of performance data (the last 3 days, the same day last month and the same day last year) in addition to seasonality data (the day of the week, day of the month and month of the year).

Play button
Marketing anomaly card diagram with legend



Morphio’s algorithm detects marketing and analytics anomalies faster and deeper than humanly possible.


Our risk-detection will alert you via Slack, email or in-platform, saving your team time and money.


Select your desired anomaly level(s) and show or track across slight to extreme changes.

Marketing Anomaly Cards

What You Will See

  1. Anomaly Metrics Detected
  2. Channel (Paid Social, Organic)
  3. Anomaly Levels
  4. Actual Values
  5. The expected range of the values
  6. Related Goals
  7. Severity – Colours


In-Platform, @mention to get someone‚Äôs attention — Write a comment & start a chat with team members to create a dialog on a specific Anomaly.

What's Tracked

The below shows the metrics, dimensions, and channels that Morphio tracks for anomalies:

  • Multichannel anomalies
  • Device/Country anomalies
  • Spend anomalies
  • Campaign anomalies
  • Search keywords
  • Search ad anomalies

Morphio uses cookies to facilitate Customer access to our services, and to track how Customers use our services so we can improve them. To learn more please read our Privacy Policy.