Marketing Anomalies

Detect data variances, instantly with AI.

Morphio's data anomaly detection will alert you to failures, mistakes and also help discover opportunities - faster than humanly possible.

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Marketing anomaly dashboard components

What is Anomaly Detection?

Set goals that you want your digital marketing strategy to achieve such as CPA, Impressions, Sessions, etc., once you’ve defined what to measure, Morphio’s AI will optimize for insights using standard-deviation and anomaly detection and protect your marketing objectives.

Marketing anomaly dashboard screenshot
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Marketing anomaly card diagram with legend



Morphio’s algorithm detects marketing and analytics anomalies faster and deeper than humanly possible.


Our risk-detection will alert you via Slack, email or in-platform, saving your team time and money.


Select your desired anomaly level(s) and show or track across slight to extreme changes.

Marketing Anomaly Cards

What You Will See

  1. Anomaly Metrics Detected
  2. Channel (Paid Social, Organic)
  3. Anomaly Levels
  4. Actual Values
  5. The expected range of the values
  6. Related Goals
  7. Severity – Colours


In-Platform, @mention to get someone’s attention — Write a comment & start a chat with team members to create a dialog on a specific Anomaly.

What's Tracked

The below shows the metrics, dimensions, and channels that Morphio tracks for anomalies:

  • Multichannel anomalies
  • Device/Country anomalies
  • Spend anomalies
  • Campaign anomalies
  • Search keywords
  • Search ad anomalies

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