AI-Powered Placement Auditing
Put your Advertising Placements on Autopilot
Placements on the Google Display Network (GDN) and YouTube can vary significantly in quality. If placements are not continually audited and excluded they will poison your return-on-ad-spend.
Take advantage of our Autopilot feature to automatically audit and exclude ineffective placements from your ad campaigns.
There's no more guessing in advertising, but there are some ugly new surprises
Even when campaigns are set up properly by seasoned experts, there is still a very high probability of ineffective placements on the GDN and YouTube that are draining your budgets with no potential for success — every day.
Morphio protects you from ineffective placements with AI-powered audits & exclusions.
Each week, Morphio audits all placements on the Google Display Network and YouTube from the previous seven days and using a scoring system, determines which placements should be added as exclusions going forward.
Morphio scores each placement on a variety of criteria including conversions, view-through conversions, impressions, clicks, click-through rate, and media spend.
After scoring the placements, Morphio adds the lowest-performing placements to the Placements Exclusions list within Morphio. At this point you can manually exclude the ineffective placements, or you can take advantage of our Autopilot feature to automatically exclude placements from your ad campaigns.
Morphio Customer Testimonials
Sinan M Founder & Marketing Director
"Saves time and money. Shows data quickly. Super easy to navigate."
Finally, it's WAY quicker and easier to understand than Google Analytics.
Jake M Consultant
"Focused Metrics, Automated Insights and Effective Reporting Dashboards"
Morphio is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts.
Analyn B Web Director
"Great for Building Growth Strategies!!!"
Morphio removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve.
Sarah H Marketing and Advertising
"Responsive team - quick innovators"
The team at Mophio is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes.
Jordon S Director of Marketing
"Fast access to insights"
The Morphio platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed.
Jean L Spécialiste SEM / CRO
"Great analytics tool to centralize your data point and discover insights"
In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals).