AI-Powered PPC Budget Audit

Audit your PPC budgets in minutes and save hours

Morphio gives you time-saving suggestions to improve the performance of your PPC budgeting strategy.

Updated daily, Morphio pulls the media spend from each of your connected advertising platforms to forecast performance and calculate opportunities for improvements.

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PPC Components

Morphio reduces manual work and replaces expensive human analysis

Forecasting performance is an identified challenge for every honest marketer.

Morphio’s AI-powered approach to forecasting and performance analysis will bring consistency to your agency while reducing the time your team spends wrangling data.

Morphio forecasts your daily media spend, ad clicks and conversions – every day, in minutes – so your team can stop chasing data and debating math models.

Our Prediction Algorithm

Morphio’s prediction algorithm crunches media spend data from the past 7 days, at the advertising campaign level, to forecast daily media spend for the next 30 days. 

Morphio’s prediction algorithm includes seasonality, impression share when available and historical advertising data.

Our Optimization Algorithm

Morphio’s optimization algorithm uses a neural network to assign performance-related weights and bias’ to calculate opportunities for more efficient media spend at the advertising campaign level.

Suggestions for better daily media spend are offered for individual campaigns.

Your Improvement Opportunity

Morphio’s optimization algorithm crunches your advertising data and suggests better daily media spends at the individual campaign level.

Your Improvement Opportunity is calculated by totalling all of your individual campaign suggestions.

PPC Budget Audit Features

  1. Conversion Forecasting
  2. Opportunities
  3. Compare To Past
  4. Suggestions

Conversion Forecasting

Forecast performance for the upcoming 30 days


Improvement opportunity calculations

Compare To Past

Historical performance comparison


Suggestions to improve your ad campaigns

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