Ayaz Nanji investigates Morphio’s Agency Confessions research and reveals that payment failures, forgetting to turn spend off, and offending target audiences are three common mistakes that agencies make.
Read the full story here to learn about other common mistakes and the strategies agencies are using to avoid campaign mistakes including artificial intelligence.
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.