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Morphio CEO quantifies the marketing mistakes that could ruin brands’ CX hopes

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Shane Shick from 360 Magazine investigates Morphio’s Agency Confession Report and talks with Eric Vardon about how how CX professionals could reduce the kinds of snafus that might make customers walk away from a brand.

Read the full article here.

360 Magazine is aimed at those leading, managing or supporting the development or transformation of customer experiences across industries of every kind.

Available digitally as well as a twice-annual print magazine to be launched in Fall 2020, 360 Magazine brings together the people and stories that demonstrate excellence in CX strategy, design and management.

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