Conversion Settings

In order to update the conversion settings of an account, click on Client Account Settings in the left-hand navigation menu and then select Conversion Settings. There are two types of conversion measurement: Leads (based on Google Analytics goal completions) or Ecommerce (based on Google Analytics transactions and revenue). For leads-based measurement, you can select the Google Analytics goals you wish to classify as leads in the selector below.

conversion settings within client account settigns

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