What is the Forecast feature?
Morphio’s Forecast feature helps users to predict their monthly results across connected advertising platforms. Morphio leverages Machine Learning to help you understand how your critical metrics will look like if you spend less or more.
the Forecast feature can be found in the left-hand navigation menu in your Morphio account under “Forecast”.
To get started, choose your desired metric (i.e Goal Completions, Sessions, Transactions etc.), and Morphio will list the top-performing campaigns. You can then adjust the daily suggested spend on each of these top campaigns to reach the desired new projections. Budgets will need to be modified directly through each platform to reflect these new spending forecasts. *Please note that the projection numbers are estimations and could be different from actuals.
In the Media Forecast, you are also able to compare actuals/projections to the past four weeks, the past 52 weeks, and last year’s data.