Use Case: Digital Specialist

We use Morphio for the constant monitoring of the advertising actions of our clients

Knowing Morphio was always monitoring their data helped Klawter feel confident about media spend controls and up-to-date results.

Alba de Felipe

Content Manager
Klawter

Reporting summary icon

The sum of impressions results, clicks in the Reporting Summary

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Budget control in campaigns

Shield icon

Alerts of campaign anomalies or budget spending

Top 3 reasons I use Morphio…

  • 01. Quick performance analysis
  • 02. Reporting
  • 03. Preventing overspend

“We use Morphio for the constant monitoring of the advertising actions of our clients. The fact of not having to review various dashboards or avoid having Excel documents to calculate KPIs has simplified our day-to-day management of Paid.”

Top 3 features you use in Morphio and why?

Dashboard

Morphio provides us with a connection between the campaigns carried out on different platforms, and to be able to merge data from Google Ads, Linkedin and Facebook in the same dashboard, optimizing time.

Sharable Reports

Being able to share a dashboard with the client in real time allows us to have an updated and fluid communication with the client, being able to access the results of the panel 24/7 and without having to wait for the report at the end of or for it to end. the bell.

Reporting Summary

Morphio helps us to compare results with previous months in a clear way and often without the need to do the calculations manually, since it is capable of establishing objectives based on the latest results obtained in those campaigns.

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